Why Us

Effort & love behind every pouch of Vidhai

At Vidhai, we stand for all the good wisdom accrued from our glorious tradition and intelligence of
our ancestors. We strive to move our tradition forward with zero compromise.

How we Differ?

Sync with Nature

We love Nature and we don’t vouch for anything that distances us from it like chemicals, preservatives, additives, call it whatever you want.

We are Local

We believe in fostering local economy even if we need to cut down on our revenue. We source everything right from the ingredients to raw materials for packaging, locally.

Ingredients

Our tradition emphasis on eating food that’s grown locally as much as possible. At Vidhai, we ensure we source ingredients that are grown locally as much as possible.

Contemporary

We make sure every product that goes out of our label, serves the lifestyle needs of this generation but yet retains the essence and goodness of our tradition.

Quality comes with a price.

Unlike commercial labels, we don’t prepare products in bulk nor follow economies of scale to cut down the cost and effort which compromises on health and well-being.

We Don't

Prepare in bulk

Use Refined oils

Processed Sugar

Refined Salt

Use Artifial Colors

Use State-of-art materials

We Do

Prepare in batches.

Use Woodpressed Oils

Unrefined Palmyra Sugar

Use Himalyan Rock Salt

Use Natural Colors

Use Tradtional Cookware

Common FAQs

Is your products truly organic?

We would be lying, if we claim all our products are 100% organic. We strive to deliver products that are natural as much as we can. It’s work in progress, but definitely we would like to reach there, even if we need to cater to less people.

How we differ from other home bound food products?

We all are same and strive to deliver value to our society. In fact, we firmly believe that food economy should not be purely about few leading brands that call the shots, but it should be about hundreds of local brands with good vision to support the diverse taste and needs and promote our local tradition.

Are you purely about Tamil Tradition & Heritage.

Though our name originates from beautiful tamil language, we try to assimilate all good things across the tradition. Ayurveda, Siddha, yogic tradition, we curate recipes based on all good things that our ancestors have left for us.

Do you really offer customized, personalized products as you advertise.

We make sure we go all the way out to satiate the taste preferences of our customers. Spice levels, food allergies, taste preferences, we make sure we personalize it as much as possible without meddling with the core of the recipe.

Does traditional means compromising on taste?

On the contrary, we feel taste enhances with traditional touch. In fact most of our early bird clients have stayed with us only for our agility to deliver tasty stuff. We do understand that to retain someone, we need to score on taste.

Why it’s so expensive compared to big commercial labels?

We make everything in batches. In fact we are ok even we had to compromise our time and profits, as we value good work and happy customers more than anything else. So, how small we look, we had to price higher than other commercial labels.

Are you kid friendly?

We do have recipes and products that cater specifically to various categories of kids from new born to kids. You can try this out to understand how we strive to gratify the various nutrition needs of the kids of today.

I have more doubts, how do I get in touch with you?

You can talk to us @ 79047 65467 or mail us at info@vidhaistore.com for any queries or constructive feedback.

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